Furniture retailers and manufacturers can gain a substantial competitive edge by implementing digital marketing, but don't just take my word for it. You want to hear what other people say about the subject, so we've put together this article about how Digital Marketing can benefit your business if you're involved in either side of the furniture industry.
Digital Marketing Agency for Furniture Retailers & Manufacturers offers services to reach the target market using digital media and consulting services to strategize marketing campaigns for your company's products and services.
Furniture Industry
The furniture industry is a large market, with an annual growth of over 10% and an estimated value of $200 billion. It's been estimated that 80% of the furniture sold in the US is imported, so there's a huge demand for foreign-made products.
Large corporations have traditionally dominated the furniture industry, but recently it's been changing dramatically. Smaller companies have started to emerge and create brands for their products.
This trend shows that small businesses can compete with the big ones thanks to a solid online presence and effective marketing campaigns to attract customers worldwide.
The furniture industry is one of the largest industries in the world, with over $2 trillion expected to be spent on new-to-the-market products by 2020. The global furniture market is projected to grow at a CAGR of 3% between 2016 and 2020.
The furniture market has been on an upward trajectory since 2010 when it accounted for just $800 billion. This year, the global furniture market is expected to reach over $3 trillion.
The rising demand for home furnishings and accessories is driving this trend. In fact, in recent years, there has been an increase in consumers buying new items such as sofas and beds. This has led to increased spending on these products across all age groups.
Here are some of the significant challenges faced by furniture retailers:
Increased Competition
There is an increase in competition because of the growing number of brands in the furniture market. Brands are also introducing new products faster, making it difficult for them to compete with these new players in the market.
Availability of Raw Materials
Raw materials have become a problem for furniture retailers because they have to deal with multiple suppliers and manufacturers, leading to delays in delivery times, high costs and other related issues.
Furniture Sales
Furniture sales are one of the most dynamic and profitable markets for retailers. The furniture industry has been the fastest-growing retail sector in the world over the past decade.
As a result, it had become a significant contributor to the overall economy, generating about $4 trillion in annual sales and supporting more than seven million jobs across all 50 states.
The furniture industry's growth is mainly due to its ability to adapt to new technologies and its commitment to innovation and customer service. Retail furniture sales account for nearly 20% of all consumer spending on durable goods (not including automobiles).
One of furniture retailers' most significant challenges is gaining consumers' awareness about their products and services. This is especially true regarding online channels such as Amazon or eBay, where consumers have many more choices than five years ago. You can use digital marketing to boost your furniture sales in numerous ways.
Here are some tips:
Create an online store
You may already have an online store that sells your products. If not, create one now and make it easy for customers to find what they want by adding categories and subcategories. You can also offer coupons and extraordinary deals to attract more customers.
Promote through social media websites
Social media websites like Facebook, Twitter, Instagram, LinkedIn, and Google+ are great platforms for promoting your brand because they allow you to reach many potential customers simultaneously.
You can use them to post photos of your products, share interesting articles about furniture or post videos about how to use an item to increase its popularity among consumers who may be interested in buying it from you at some point.
Conduct surveys
To understand what items your customers prefer most when shopping for furniture on your website, conduct surveys.
Furniture Wholesalers/Distributors
Furniture wholesalers/distributors are the primary sources of new furniture for retailers. Furniture wholesalers/distributors buy furniture in bulk and sell it to retailers, who then sell it to consumers.
Furniture wholesalers/distributors are responsible for buying, storing, distributing and selling furniture to retailers. They also provide ancillary services such as storage, delivery, maintenance and installation.
Wholesale distribution is essential to a retailer's business as it feeds into retail sales. Wholesale distribution comprises three main components: manufacturing, importing and exporting.
Manufacturing
This is where the products are produced by manufacturers approved by the manufacturer's account manager. The manufacturer will then have their product manufactured before transferring them to the importing stage of the process.
Importing
The import stage involves purchasing products from manufacturers overseas or domestic suppliers via distributors overseas, depending on the product type you are looking for in your store. Importing allows you to source products at competitive prices with free shipping options available through your wholesale distributor if needed.
Furniture wholesalers/distributors can benefit from an effective digital marketing strategy. Using a combination of traditional and new digital channels, they can reach their target audience and increase sales.
They offer a complete service to furniture wholesalers and retailers, including:
Digital marketing advice: we'll help you understand what works online and how to build your strategy.
Content creation: we'll write high-quality articles about your products or services that you can share across social media.
Search engine optimization (SEO): we'll ensure your website ranks well in search engines like Google and Bing.
Online advertising: we'll create ads for local newspapers, magazines or websites that match the target audience for your business.
Online Furniture Retailers
Online furniture retailers and manufacturers need a digital marketing agency to maximize the value of their brands. This partnership aims to create a seamless interaction between the retailer and its customers.
The key to success for both parties is ensuring that their products are visible, accessible and easily purchased. This can be accomplished through high-quality digital marketing strategies that provide relevant content, interactivity and engagement.
In addition to creating content, an online furniture retailer must develop an effective marketing strategy that encourages customers to visit their website regularly. This will help them increase awareness of their brand while encouraging them to make purchases in the future.
Online furniture retailers are the new kids on the block. They can reach a wider audience than most traditional furniture retailers. But they face unique challenges that require attention.
Online Furniture Stores
Online furniture stores are a great way to increase sales. Online furniture sales are growing faster than any other type of furniture sale. The average online furniture store generates sales of $1.5 million annually, while some sell up to $10 million annually.
The benefits of online furniture stores include the following:
They are easy to manage and maintain
They have a wide range of products to choose from
They can be accessed from anywhere at any time (including on vacation)
Online furniture stores offer small business owners limited resources to compete with the big box stores available on every corner.
Here are three more steps you can take to increase your online presence:
Create an attractive website. If you don't have one already, the first step is to create a beautiful website that showcases your products and services. Your website should include all of the information people need to make an informed decision about whether they want to buy from you or not —
including pictures of the products themselves and explanations of their features, prices and benefits.
Build up links from other sites. To get ranked higher on search engines like Google and Bing, you must build connections from other areas so that visitors who click on them also see your website within their results pages.
Custom and Build-it-Yourself Furniture Sellers
Furniture retailers and manufacturers are looking for a custom marketing agency that can help them reach the right audience through various channels. They want to be sure that their products will be placed in the right hands, at the right time, and in place.
We are a digital marketing agency with years of experience working with furniture retailers, manufacturers, and related companies.
There is a lot of Competition in the Online Furniture Market
The furniture industry is a competitive market. There are many players in the online furniture market, and it takes a lot of work for new players to make a mark. To gain a foothold, you must have a well-planned strategy and execute it effectively.
The best way to start is by identifying your target audience and understanding their needs, requirements, preferences and budget. Once you know what they want, you can design marketing strategies that will appeal to them and drive sales.
You can also advertise on social media platforms such as Facebook and Twitter using paid advertising or sponsored posts.
Comments