How To Find High-Performing Keywords In Google Analytics

Search engine optimization (SEO) is essential for the success of any online business in the modern digital environment. SEO entails adjusting your website to appear higher in search engine results (SERPs). Keyword research, which is determining the search terms your target audience uses to find your website and optimising it for those terms, is one of the fundamental components of SEO.

As it offers information on the performance of your website and the keywords that bring traffic to it, Google Analytics is a valuable tool for keyword research. In this article, we'll look at how to locate high-performing keywords in Google Analytics.

Configure Google Analytics

The first step is to create a new account on the website. You can access the data for your website in Google Analytics once you've set up your account and installed the tracking code.

Access the report Acquisition > All Traffic > Channels.

Navigate to the Acquisition > All Traffic > Channels report in Google Analytics to locate high-performing keywords. This report summarises the traffic coming from various sources, including direct, sponsored, organic, and referral traffic.

Choose Organic Search.

Choose Organic Search once you're in the Channels report. By doing this, the report will be filtered only to display traffic from organic searches.

Study the Information

You may now evaluate the data to discover high-performing keywords since the report has only been filtered to display organic search traffic. Take note of the terms with the most sessions and the lowest bounce rate.

Bounce rate is the percentage of visitors who left your website after reading just one page, while sessions are the number of times consumers visited your website after searching for a specific term. High-performing keywords pertinent to your website's content are often those with plenty of sessions and low bounce rates.

Use the Secondary Dimension Option

Use Google Analytics' Secondary dimension tool to gain deeper insights into the top-performing keywords. With the help of this feature, you may give the report a second dimension to give the data additional context.

For instance, you can use the Landing Page dimension to see which of your website's pages is being visited more frequently due to particular keywords.

Examine the Report on the Search Queries

Analyzing the Search Queries report in Google Analytics is another method for locating high-performing keywords. This report offers information on the keywords visitors use to find your website. Go to Acquisition > Search Console > Queries to get the Search Queries report.

Look for High Click-Through and Impression Rates

When evaluating the Search Queries report, look for the search phrases with solid impressions and click-through rates. Impressions are the number of times a specific search phrase brought up your website in the search results. At the same time, click-through rates are the proportion of people who visited your website after viewing it in the search results.

Search terms that perform well and are pertinent to the content of your website often have strong impressions and click-through rates.

Use the Google Search Console

Google Search Console is an additional resource that may be used to locate high-performing keywords. This tool gives you information about the search terms that bring visitors to your website and the pages performing well for those terms in the search results.

Navigate to the Performance report and choose the Queries tab to use Google Search Console to find keywords. Insights into the search queries that are bringing visitors to your website are provided in this report, together with information on click-through rates, impressions, and click-through rates, as well as the average position in the search results.

Look for queries frequently appearing in the search results and have strong click-through rates. They are usually highly effective keywords that relate to the information on your website.

Employ Tools for Keyword Research

You may uncover high-performing keywords using various keyword research tools in addition to Google Analytics and Google Search Console. These tools offer information on the number of searches, level of competition, and relevancy of various keywords.

Several well-liked tools for keyword research are:

• SEMrush

• Google Keyword Planner

• Ahrefs

Google Keyword Planner

These tools allow you to find keywords that are highly searched for but have little competition and are pertinent to the content of your website. These frequently effective keywords can raise your website's search engine ranks and increase traffic.

Keep an Eye on and Adjust your Keyword Strategy

Once you've determined which keywords perform well, it's critical to analyse and improve your keyword strategy continuously. This entails monitoring the effectiveness of your website for particular keywords and modifying your plan as necessary.

Google Analytics

Use Google Analytics and other keyword research tools to track how well your website performs for particular keywords. Session counts, bounce rates, click-through rates, and other indicators may all fluctuate.

If you see a drop in performance for a particular keyword, it may be time to change your approach by changing your website's metadata or optimising your website's content for new keywords.

Takeaway

To sum up, finding high-performing keywords is crucial for accomplishing your SEO plan. You can find the keywords pertinent to your website's content and optimise your website for those keywords by using Google Analytics, Google Search Console, keyword research tools, and routinely reviewing your keyword strategy. Following these instructions, you may raise your website's search engine ranks and increase traffic.