Long tail keywords are phrases with three or more words specialising to a particular market or subject. These keywords can bring targeted traffic to your website and are less competitive than broad or generic keywords.
Start by generating ideas for themes connected to your industry or business. Then, utilise keyword research tools like Google Keyword Planner or Ahrefs to discover what terms people type into search engines.
Look for relevant keywords with low competition and high search traffic to improve your chances of appearing higher in search engine results.
Then, develop content that is optimised for these keywords. By targeting long-tail keywords, you can attract more quality traffic to your website and boost your chances of converting visitors into buyers.
Websites with the Highest Amount of Traffic
Long tail keywords are the more specific, less popular, and less frequently searched-for terms. These keywords trigger a much higher amount of traffic than the more broad, general keywords.
For example, let's say you run a blog about how to build websites. Your blog might do well with broader search terms like "how to build a website" or "website building tips."
But if your audience is interested in your niche, they may be looking for more specific long-tail keywords such as "how to build an e-commerce website" or "how to build a high-end website."
These long-tail keywords drive a more significant amount of traffic than the general ones. Still, they also tend to rank better in search engines because they are often more specific and accessible for Google and other search engines to identify.
We're Going to Talk About Long-tail Keywords
A long tail keyword is a more specific version of a primary keyword, usually referring to a narrower range of products or services. The longer the keyword phrase (the part before the dot), the more narrowly it's searched for.
If you have a brand name, you can use keywords to target people specifically looking for your brand. For example, if you're selling office supplies, you might want to target search terms like "printer ink" and "whiteboard markers."
Long tail keywords are less competitive than main keywords because they're less likely to appear in Google's results. This makes them easier to rank for and more likely to convert visitors into buyers.
Search for Keywords Based on your Keyword Needs
The long tail is a term coined by Jeff Heusser in his book The Long Tail: How Important Questions Are the Key to Success in a Downturn. The concept is about the advantage of focusing on less popular or less-coveted products, services and ideas.
Long tail keywords are simple: find keywords with high search volume but low competition. The idea is that while you focus on these less popular keywords, you can still get good rankings because they need to be more competitive.
We recommend using Google Keyword Planner or Searchmetrics' Keyword Explorer tool to find long tail keywords. Both devices are free and will give keyword research data for your chosen language and country.
You Can't Just buy your Way to the Top
Long tail keywords appear at the end of a search phrase. They're much more specific than the general keywords you'd expect to find in the middle of a word, and they're also easier to rank for.
For example, instead of using "home improvement" as your main keyword, you might try "how to install crown moulding." This is much more specific than the general keyword "home improvement" but still includes some valuable information on your page — how to install crown moulding.
Why use long tail keywords?
If you want to rank for any keyword that's not too broad or too specific (i.e., it's not just "home improvement"), you need long-tail keywords. These concrete terms describe what you're selling in terms of content and product type — for example, "How To Install Crown Molding."
What are Long Tail Keywords
Long-tail keywords are less likely to be used as a search term, but they're still important because they often have a much higher search volume than their short-tail keyword cousins.
Long tail keywords are more specific and tend to be used more frequently in searches.
They include words and phrases like "how to make money blogging," "how to do money writing," "how to get rich on the internet," and so on. Long tail keywords are also more focused than broad keywords, which means you can use them more effectively for search marketing campaigns.
How to Find Them
Many people use a keyword search in Google to find what they want to buy. For example, if you're looking for a product called "computer," you might type "computer" into the search bar.
However, if you order "computer repair," you will get many different results than your typical computer store. The problem with using keywords for your business is that it can take time and effort.
This is because most people need to learn how to use them properly or help understand what they are looking for when they enter them into their browser or search engine.
That's where Long Tail Keywords come in handy! These keywords focus on finding specific products or services rather than searching for general terms like "car parts."
If this is the first time you have heard of Long Tail Keywords, read the following article: What Are Long Tail Keywords? And How To Find Them.
A good Keyword Tool will Make this Process Easier
Long tail keywords are longer and less frequent than other commonly searched words. For example, "long-tail" is a long-tail keyword because it is longer than "long."
Keywords like these have higher search volume and better traffic potential. Keyword research aims to find the best keywords for your business to rank high in search engines.
Long-tail keywords are the perfect way to do this because they're usually more specific than short-tail ones. They also tend to have lower competition, although this is only sometimes the case.
Using a good keyword tool will make this process easier by providing you with lots of different long-tail ideas you can use for your site or blog post.
Keywords Help you Target your Marketing Efforts
Long-tail keywords are the more specific, longer-tail terms used to search for content. They tend to have lower competition and higher search volumes than short-tail keywords.
Long tail keywords also have a lot of flexibility in their use, meaning they can be used in many different ways — including on Facebook ads or with Google AdWords PPC campaigns.
You can use long tail keywords in your social media posts and blog posts, as well as in your ads and landing pages.
For example, let's say you sell t-shirts online and want to target people who are interested in buying them as birthday presents. You might create an ad that says, "Best birthday present ever!
Buy this shirt today!" and then include some images of your product along with these words: "Birthday", "Anniversary", "Bachelor Party", or anything else that describes why someone would buy a t-shirt from you.
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