Top 7 Ways Web Design Influences Your Digital Marketing Strategy

Marketer to Marketer (MTM) is a tech startup that works with marketing leaders to create an integrated marketing strategy for growing their business. To learn more about how MTM can help enhance your digital marketing efforts.

Your website is one of the essential marketing tools in your arsenal. It's the first point of contact for potential customers, and it can make or break the success of any digital marketing strategy. That's why web design is so important – it has a massive impact on how people interact with your business and its products.

1. Website Structure

The structure of your website can have a significant impact on how users interact with it. As such, it's essential to consider how users navigate your site's various pages and sections.

In general, content should be placed in the most prominent positions on any given page.

This will help visitors find what they're looking for quickly and easily (and thus stay engaged).

Regarding navigation, it's essential to consider your links' vertical and horizontal placement.

In terms of vertical posts, you'll want to put the most important links at the top of each page; this includes links to other sections on your site or external pages (like those for contact information).

The most important links should also be placed in the centre of the page, so they stay aware of a sea of content on either side. Horizontal placement is just as crucial since this can help visitors find what they're looking for more quickly.

2. Content Structure

Content structure is the way you organise your content on a web page. It can significantly impact how users interact with your website, so it's essential to consider this when designing your site.

People want to quickly find what they need on a website without having to scroll through endless pages of content or search through menus, which means that navigation needs to be simple and intuitive.

It should be easy to use: How the website is organised and presented can significantly affect how users interact. If interacting with your site is difficult or frustrating, they'll likely leave and go elsewhere.

3. Key Information Placement

A crucial part of web design is understanding where to place your most important information. This is known as "information architecture," It involves ensuring that users can easily find the information they are looking for when they land on a website.

Rule No#1

Don't make users scroll down a long page to get what they want!

If your website has multiple content pages, consider creating links at the top that lead directly to each page so people don't have to scroll around looking for them (like this).

Rule No#2

Make people click through only a few links before getting what they want!

Rule No#3

The third rule of thumb is to make people click through only a few links before finding what they want!

4. User Journey Mapping

Imagine hearing that you could make money from your blog as an example of a poor user journey map for a B2B business. You might naturally assume there's some 'sign up' or 'register' link on the top or bottom of the page and then be done with it!

But if there is no such link (or if it's broken), most users will leave frustrated, confused and disappointed before they even get to the content.

The same thing can happen in eCommerce sites where users need help finding what they want. Unless you have a transparent system that helps guide users around your site, their first impression can be confusing.

5. Conversion Rate Optimisation (CRO)

As we mentioned, your website is the first thing people see when they want to learn more about you and your products. You must make an excellent first impression with a visually appealing design that creates an experience that will make visitors want to stay on the site.

Designers must focus on the user experience (UX) to do this. This means keeping distractions out of sight so users can focus on what matters most: finding out what they need from you as quickly as possible.

A great way of doing this is using white space effectively by keeping content concise and aligned correctly, so there are no unnecessary gaps between elements like headings or paragraphs in text blocks.

6. Contact Information on Key Landing Pages

For businesses looking to build trust with their customers, having clear and easily accessible contact information on key landing pages is critical. When potential customers visit a website, they expect to find contact information that is simple to find and use.

This information should include a phone number, email address, and, if applicable, a physical address. Furthermore, having a contact form that visitors can fill out is an excellent way to encourage engagement and build relationships with potential clients.

Businesses can increase the likelihood of receiving inquiries and drive more sales by making contact information readily available on key landing pages.

7. Social Media Integration And Sharing Buttons

Social media integration and sharing buttons are Designers Six's web design elements. Social media integration allows you to share content from your site on social media, which makes it easy for people to share your content with their friends and followers.

Sharing buttons let users share content without leaving your website, which can result in more traffic coming directly to your website through social media platforms like Facebook or Twitter.

If you want people to share more often, adding sharing buttons will help make that happen! The more times someone sees a link posted by another site owner/blogger/influencer on their feed, the more likely they will click through and visit that page (especially if they've been looking at similar sites recently). You might also see some referral traffic coming back because those same influencers may link directly back at some point too!

Takeaways

Your web design is a crucial part of your digital marketing strategy. It can help you achieve the essential, depending on how well it's done. A good web design will attract customers to your website and encourage them to engage in the content you provide there, while a good one will retain customers turned off by what they see when they visit the site.

Attention is the key to winning a digital marketing strategy. An excellent digital marketing strategy will take your resources to the next level and help you achieve your goals. It can provide an extra or hinder your plans, propelling your business to the next level.

Your digital marketing strategy should focus on creating awareness, attracting new An excellent energy boost retaining existing customers. If you want to know the best way to develop a digital marketing strategy, visit our website now!