The meta description is the first thing that Google shows its users when they search for your website. What is called a “snippet” makes up the main body of your post.
A snippet is a short amount of text, usually about 50-100 words, that can be shown by your browser on search engine results pages (SERPs), or “Google SERPs”, as they are called. When people read a post online, their browsers display this snippet to give them an idea of what the article will be about.
The meta description should be written professionally and include keywords that will help draw web searchers to your website. When you write the meta description for your landing page, it should NOT include any links since Google has no index or description on which links point towards other websites.
A Meta Description is a Brief Summary of your Page’s Content
A meta description is a brief summary of your page’s content that’s written at the very top of your web page. It appears in search engine results, so it must contain keywords from Google’s “long tail” keyword list (see below).
The meta description should be about 20-25 words long and include all relevant keywords for your website. Try using an analytics tool like Google Analytics to find out what people are interested in and write a description based on that information.
You can also use keyword research tools like SEMRush or Ahrefs, which will help you analyze competition levels and suggest potential new keywords based on how often they appear in other websites’ content—this will help ensure that you’re covering all bases when writing yours!
Your Meta Description Should be Query-Optimized
What does that mean? It means that you will have to do some work to optimize your content for search engines and browsers, but it’s worth it because it will help people find your page when they search Google or Bing, not just on social media platforms like Facebook and Twitter.
This can also make all the difference when someone clicks through from Facebook or Twitter to another website where they may not have heard of you before!
The Text Needs to be about 20-25 words Long and Contain Keywords Relevant to your Page Topic
If you’re new to SEO, it can be hard to know precisely a meta description. The text needs to be about 20-25 words long and contain keywords relevant to your page topic, including keywords for which your content can rank.
You’ll also want to include information about what the page offers or features (e.g., “Free car insurance quotes”). This will help searchers understand why they should click on a link in their search results instead of just reading through them all without any actionable information -- which is what Google wants its users to not only do but also prefer doing!
Your Description Should be Different from other Pages
When you create your meta description, ensure it doesn’t include the exact keywords as other pages on your site. For example, if you have a page about “How to build an electric car” and another page with the same title but different content (e.g., “How to build an electric car with batteries”), don’t use a meta description like this one:
“Build [Electric Car] With Batteries.” This would be considered keyword stuffing because Google penalizes sites with many instances of any one term in their content (even if they’re not used in every sentence or paragraph). You should instead use something like this:
“Build [Electric Car] With Batteries That Work In Your Garage.” This way, people searching for information about building cars will get directed towards your main website instead!
Your Meta Description is like the Table of Contents in a Book
Search engines use meta descriptions to determine what content is most relevant. Users also use them to determine what content is most suitable, and the meta description will sway many users if they don’t have time to read the entire article or click through from another page.
Google uses these descriptions in their algorithm to determine where your site ranks for searches on specific keywords (like “How do I start my website?”). The more specific you can make your description, the better chance it has of ranking high when someone searches for that term on Google’s results pages.
You’ll Want to use a Title Tag and a Meta Description
When you write your meta description, you’ll want to use both a title tag and a meta description. The title tag is the name of your page (ex: “About Us”), while the meta description is what appears at the top of your page (ex: “Our team is passionate about helping people”).
Title tags tell people what content they can expect from your site. Meta descriptions allow searchers to find more information about your location by providing additional context for their search query, such as keywords and phrases that might be obscure if left out entirely from their results pages.
Writing Compelling Descriptions helps Improve your SEO
Writing compelling meta descriptions is the most critical factor in improving your SEO. Meta descriptions are more likely to be read than other pages, and they help people find you when they’re looking for something specific or have questions about your business.
They also provide a general description of what your page has in it, which can help people understand why they should visit it first.
If you want a high-ranking listing on Google, Bing or Yahoo! search engines (SERPs), then having a compelling meta description will get you there faster than ever!
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