16 Types of Keywords That Smart Marketers Should Know and Use

SEO has evolved extensively regarding keyword research and ranking factors in the past few years. Keyword research is a significant aspect of any successful SEO campaign, but it's always been challenging thanks to tools like Google Keyword Planner.

Nowadays, most marketers are lucky enough to work with a team that can handle complicated tasks. But even then, this list will help you get the idea down on paper if you don't have a firm grasp on keywords yet (or, in my case, if I'm not exaggerating!).

You can do many things to improve your chances of ranking high in search engine result pages. Among the necessary SEO strategies are using keywords and phrases that people are searching for and having relevant content on your site.

1. Long-tail keywords

The long-tail keyword is a crucial component of any successful SEO campaign. It's the keyword with less competition and is more likely to rank.

Long-tail keywords are typically more specific than the average keyword because they have many variations, such as:

2. Product keywords

Product keywords are the most critical type of keyword. They're the ones that describe the product or service that you're selling. For example, if you sell cars and have a website about cars, your product keyword would be "car."

Product keywords aren't as important as they used to be because they can be found elsewhere on the internet. However, they still matter because they help people find your website and get to know what you do.

You should include at least one product keyword on every page of your website so that potential customers can find it easily and quickly when they go to your site.

3. Brand keywords

Brand keywords are the most important keywords that an intelligent marketer should know and use. The reason is simple: it is the brand name that gets most of the traffic, and it is the brand name that people must remember when they visit a website.

Brand keywords are also the ones people tend to use in their search engines because they are more likely to type in their brand name than any other type of keyword.

4. Low-volume keywords

Low-volume keywords are terms that, to rank for, would require a large volume of searches. This could include phrases like "best", "top", or "trending," which in some cases could be used as modifiers on other keywords.

Low-volume keywords are often used when a small number of people search for it every month, but the large majority of people do not search for it every month. Examples include "how to," "where to," and "what is." Examples of Low-Volume Keywords

5. Direct-response keywords

The direct-response keyword is one of the essential keywords to use in your marketing campaigns. You will use these keywords to target people who have already purchased or have expressed interest in your product or service.

Direct response means that you target people who have already made a purchase and are looking for another product. So, it is essential to know which products they are interested in buying, so you can send them relevant offers and promote your products through email, social media and other channels.

6. Image-focused keywords

Image-focused keywords are those that people use to find images and photos. They are also known as image-related keywords.

Image-focused keywords can be used for both personal and business purposes. For example, someone searching for an image of a dog might also be looking for information about dog breeds or how to train a pet dog.

Image-focused keywords can help you rank highly in search results because they are highly relevant to your target audience's needs or interests.

7. Affordable keywords

Using reasonably priced keywords is critical to any effective search engine optimization (SEO) plan. Keywords are the words or phrases users enter into search engines like Google while looking for information, goods, or services.

It will be simpler for potential clients to find you if you use pertinent keywords in your website's content and meta tags to boost the likelihood that your website will appear on the first page of search results.

Meanwhile, not all keywords are equal; some are very expensive and competitive, while others are less expensive and less so. Finding the right mix between highly relevant, high traffic, and budget-friendly keywords.

You may find affordable keywords that are still useful for increasing traffic to your website and your search engine rankings with the correct study and analysis.

9. Keyword Length

Keyword length is a term used to describe the number of characters you can use in a keyword. The larger the keyword length, the more characters can be used in your ad copy. The length of a keyword should be between 3 and 10 characters.

Generally, the shorter the keyword, the more likely it appear in an organic search result. However, there are exceptions to this rule. For example, "Best Affordable Websites" is a long-tail keyword but one that appears on every page of this site (compared to "best", which doesn't).

10. Shorttail keywords

A short-tail keyword is a search query generally shorter than the average keyword length. The most common short tail keywords are less than five characters long and often comprise just a few words.

These terms include "best keywords" and "keyword ideas." Short-tail keywords can be challenging to rank for in search engines due to their brevity. However, they still have great value because they provide a quick way to get your brand noticed by potential customers.

11. Geographical keywords

Geographical keywords are the most common keywords you'll use on your website. They include terms like "London" or "France", which are used to find specific online destinations.

Geographical keywords can be found as part of a URL or appear in your browser's address bar. The advantage of using geographical keywords is that they're easy to remember, which makes them perfect for search engines like Google and Bing.

They're also a great way to target people who live near where you do and likely share common interests with you.

12. Phrase and Product Keywords

Phrase and product keywords are the most basic type of keywords. Phrase keywords are phrases that search engine spiders can see and use as a single word. For example, "best car insurance companies" is a phrase keyword.

Product keywords are the most specific keyword you can use on your website. They are used for products or services with a brand name, such as "Ford cars" or "Amazon e-commerce platform."

13. Low-Competition Local Keywords

A low-competition local keyword is a local keyword that has a low search volume and competition.

Local keywords are more effective than national ones because it's more likely that someone will find your business in the area where you live or work. The fewer people who try to find your business with a high-competition national keyword, the better the likelihood they'll find you.

14. Keyphrase Match Modifiers

Keyphrase match modifiers are a type of keyword that will help you get more clicks on your ads. This is because it gives the search engine extra information about your ad, which is the key phrase.

When your customers type in a keyword, they search for something specific. If you want people to see your ad, you must ensure that the keywords you use match those they typed in.

Keyword match modifiers help by giving the search engine additional information about your keywords. You can use these modifiers when creating ads to be as relevant as possible.

15. keyword research and creation

The essential part of any marketing campaign is the keywords. It is the words that you will be using to attract customers and drive traffic. You must research and create a list of relevant keywords to help you achieve your business goal.

When planning keyword research, looking at different aspects like competition level, bounce rate, and competition of the keywords you have in mind is essential. The bounce rate is another factor that needs to be considered because if it is too high, then it means that fewer people are clicking on your ads, and you might get little return on investment (ROI).

Keyword research can help you decide what kind of ad copy should go with each keyword so that it gets clicked and converted into sales for your business. The more targeted your ads are, the better results they will have.

16. Metatags

Metatags are the keywords that appear in the HTML of the web page. They are the most important and influential part of SEO.

What is a Meta Tag?

Meta tags are not visible to search engines, but they can be used to help improve your website's visibility in search results.

Meta tags are usually placed at the top of your content immediately before your body copy begins. They should also be placed at the beginning of each page to appear as soon as possible in search results.

This is why you need to create meta tags for all your pages to gain more organic traffic from Google and other search engines.