Search engines and keywords are a big part of SEO, but they're not the only thing. There are a lot of other factors that can help rank your site higher on Google.
Good content is one, but how do you stand out from all those other websites? Using these 7 tools to get the best keywords for your site, you'll have an easier time ranking higher on search engine results pages (SERPs).
These free tools can help you find what you need to take advantage of every opportunity to rank higher and ultimately increase sales for your business.
1. KWFinder
KWFinder is an online keyword research tool that lets you find the best keywords for your site. KWFinder can help you find the best keywords for your site by analyzing competition, search volume, CPC and more.
You can also get a detailed report of your competitors' websites, including their search volume and CPC. You can use KWFinder to find out what people are searching for on Google to increase your ranking in the search results.
2. Moz
Moz is a popular keyword research tool that determines which keywords will most likely bring you traffic. The Moz Keyword Explorer is a free keyword research tool that helps you find the exact search terms people use to find your website.
Using the Moz Keyword Planner, you can see what words and phrases people use on Google AdWords to find your website and determine how specific those terms are and how many people are looking for that term.
Moz is the search engine optimization platform built by Moz founder Rand Fishkin. It's popular because it provides many helpful tools, including keyword research tools, a content audit tool and the ability to perform online marketing research.
Moz's pay-per-click ad platform offers different kinds of advertising options, including text ads and display ads (called "pay per click" or "PPC"). These are the most common ads you'll see on the web.
Moz also provides social media management tools that allow you to manage your presence across multiple platforms simultaneously (including Facebook, Twitter and LinkedIn) through one dashboard.
3. SEMRush
SEMRush is a keyword research tool that's also an ad management tool. You can use it to generate keywords for your site, send them to Google AdWords and track the results. It's an excellent tool for SEO marketers who want to find keywords for their sites and then follow the results.
SEMRush Features
Generates keywords for your site. Tracks how many people are searching for those words with keyword research. Allows you to search for similar keywords and get information on how many times they've been used on Google and other search engines (SEO). Enables you to see how many times specific keywords were searched per month and over time (long-tail).
4. Wordtracker
Wordtracker is a keyword research tool that allows you to find the most competitive keywords for your site. You can also analyze your competitors' sites, which is an invaluable tool for determining what keywords will work best for your site.
Wordtracker also has a free version, but it needs to be more comprehensive than its paid version. The free version only lets you search through a handful of keywords and doesn't give you access to any tools or features.
5. Google Keyword Planner
Google Keyword Planner is a free tool that allows you to enter your main keyword and get information about how many people are searching for it, how much competition there is for it, and how many people are bidding on it.
The tool will also show you how much traffic your site receives from each search engine. This can be useful if you want to see whether or not your site is getting the most out of Google.
6. AWeber
AWeber is one of the best email marketing tools for bloggers. It's a robust platform that allows you to manage your blog subscribers, send out newsletters, track opens and clicks, and more.
It's a paid service ($19/month), but it's well worth it if you're serious about growing your email list. You can also use AWeber as a free option, with the free plan offering limited functionality.
7. Clicky
Clicky is a powerful WordPress plugin that helps you add social sharing buttons to your site. You can use it to quickly add share buttons to your posts and pages and custom post types.
You can also use Clicky to track social shares, which is helpful when you want to know if people share your content on Facebook or Twitter.
Clicky also has an analytics section where you can see what people share about your site and how many times they've shared it.
Takeaway
Keywords are the foundation of any search engine optimization campaign. They're what users type into Google, Yahoo and Bing to find your content.
With solid keyword research, your site can gain visibility in the SERPs (search engine results pages). If you're not using keywords, you're missing out on a huge opportunity to improve your website's visibility.
This is especially true if you have an e-commerce store or blog selling products or services. Your customers seek the best keywords to describe their needs, so make sure you know what they are!
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